About us

MegaTON Production Company was founded in 1998 by Predrag Milutinović, who until 2020 was the sole owner and director of the company. In 2020, Megaton changed its ownership structure with a recapitalization, and today Megaton's owners are Predrag Milutinović and Sasa Mirković.

Decades of business have been marked by a commitment to creating, designing and enhancing technological processes.
Through the professional realization of reference production projects, MegaTON has positioned itself as a market leader in the region.

MegaTON Production doo is a company recognizable for the creation and realization of complex multimedia production and program projects: from festivals and concert tours, complex national and international projects, to the specific production of TV broadcasts.

Business success is mainly related to the realization of the largest, as well as specifically intoned projects.


Predrag Milutinović

Predrag Milutinović

Position: Director & Founder

Owner of “Megaton Production Ltd.” is Predrag Milutinovic, born in 1957. He graduated in year 1981 from the “Faculty of Philosophy” of Belgrade University, department of anthropology. From 1984 to 1986 he worked as a professional associate of the Ministry of culture and from the mid 1986 to 1987 as a professional associate of Tourism organization of the city of Kragujevac. From 1988 to 1989 he is employed as a curator at the National museum of Kragujevac. At the end of 1989 he had been appointed director of republic institution “Student cultural center” of University of Kragujevac, where he worked till 1996. In late 1996 he founded a social enterprise for music and performing activities “SCENA” and in 1998 a co-owned production company “MegaTON Production” with headquarters in Kragujevac. 28/02/2004 he registers at Serbian Republic Business Registers Agency “MegaTON Production Ltd.” with headquarters in Belgrade and with 100 percent ownership.

Saša Mirković

Saša Mirković

Position: Producer & Founder

The owner of MegaTON Production is Sasa Mirkovic.
Sasa Mirkovic has a master's degree in law. He finished primary and high school as well as music school in Bor, and the Faculty of Law in Belgrade and Novi Sad.
After graduating, he got a job at Tash Estrada and started a career as a producer and manager. He has led the careers of many celebrities from the world of show business from the former Yugoslavia. He collaborated with group Magazin, Boris Novković, Vlado Kalember, Alen Islamović, Toše Proeski, Jurica Padjen, Rajko Dujmić, Miroslav Ilić, Dobrivoje Topalović, Predrag Živković Tozovac, Goca Tržan, the group Legende, Željko Joksimović, Zdravko Čolić.
The greatest results were achieved by the leading careers of Aleksandar Vuksanović (Aca Lukas), Marija Šerifović and Leontina Vukomanović.
In 2006, with Leontina. founded the largest children's music festival in the world "Carolija" ("Magic").
He has also produced many records and CDs of our most famous artists as well as numerous festivals throughout the former Yugoslavia.
In 2005, he founded the production company Beoton, which deals with music and TV production. Beoton's most famous shows are Ricochet, Mission Impossible, Lack of Evidence, Nothing to Hide, Public Competition, Phone ....
Beoton is also the organizer of many big concerts in the largest venues in the country and abroad. The biggest concert that Beoton organized was the concert of Aca Lukas at Marakana in Belgrade.
He met Marija Šerifović in 2005, at the Radio Festival, and a year later
start cooperating with her.
In 2007, he was the head of the Serbian representatives team at the Eurovision Song Contest in Helsinki.
The culmination of this cooperation is the victory at the Eurovision Song Contest in Helsinki in 2007.

He is also a winner of several awards from the country and abroad:

- 2007, 2008, 2011. winner of the "Belgrade Winner" award.

- 2007. Golden badge of the Serbian Penitentiary.

- 2007. Principles of the QC 100 total quality management model, for the best company and manager, awarded by the Spanish organization of European rank BID Bussines Initiative Directors.

- 2008. Oscar of popularity for the children's festival Carolija (Magic).

- 2013. Person of the Year - Captain Miša Anastasijević

- Winner of several letters of thanks for solidarity, humanity and social responsibility and charity work.

For many years, Mirković also worked in political marketing, cooperating with Ivica Dacic, the president of the SPS, Tomislav Nikolic, the president of the SNS, and the current president of the Republic of Serbia, Aleksandar Vucic.
In 2012, he was the Assistant Minister of Transport in the Government of Ivica Dacic, and after that he became the President of the Parlament of the City of Zajecar and the Member of Parliament of the Republic of Serbia. He stopped engaging in politics in 2016 after the expiration of the mandate of the MP.
In 2020, together with Saša Al Hamed, he founded the production company Hype and the television of the same name.
He is the author of the book "Prayer for Patriots"
Today, Sasa Mirkovic works on the production of TV series, movies and music content.
Our most famous manager and producer also has his favorite quotes.
For example, a quote from Pablo Picasso: “You say that you are a misunderstood young friend. Be patient. And the diamond is basically carbon, but he knew how to wait. "
Mirkovic's life philosophy is a "cube of success", the first four sides of the "cube of success" are: a good idea, a project, organization and perseverance. However, the remaining two pages of the "success cube" in his career is "HE" as he says, "a man willing to take risks and work diligently and dedicatedly".


  • Warehouse with 3000 square meters facilities under roof and 6000 square meters with asphalt access roads, parking and green areas. The complex is fenced, secured by a system of video surveillance and external lighting.
  • Residential area of 360 square meters for presentations, celebrations and stay of workers.
  • Locksmith and carpentry workshop for production of stage design elements.
  • Workplace- Offices for management in downtown Belgrade, ground floor with three parking spaces. 80 square meters.
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